It's true.  If there was an oil you could use for your daily cooking needs that helped protect you from heart disease, cancer, and other degenerative conditions, improved your digestion, strengthened your immune system, protected you from infectious illnesses, and helped you lose excess weight, would you be interested?  This is exactly what coconut oil can do for you.

What Coconut Oil Does Not Do:

1.  Does not increase blood cholesterol levels
2.  Does not promote platelet stickiness or blood clot formation
3.  does not contribute to atherosclerosis or heart disease
4.  Does not contribute to weight problems

What Coconut Oil Does Do: 

1.   Reduces risk of atherosclerosis and heart disease
2.   Reduces risk of cancer and other degenerative diseases
3.   Helps prevent bacterial, vital and fungal infections (including yeast)
4.   Supports immune system function
5.   Helps control diabetes
6.   Provides an immediate source of energy
7.   Supports healthy metabolic function
8.   Improves digestion and nutrient absorption
9.   Supplies important nutrients necessary for good health
10. Supplies fewer calories than other fats
11. Promotes weight loss
12. Helps prevent osteoporosis
13. Has a mild delicate flavor
14. Is highly resistant to spoilage (long shelf life)
15. Is heat resistant (the healthiest oil for cooking)
16. Helps keep skin soft and smooth
17. Helps prevent premature aging and wrinkling of the skin
18. Helps protect against skin cancer and other blemishes
19. Helps improve health of your hair
20. Functions as a protective antioxidant

Up until now only a small group of lipid (fat) scientists were familiar with the incredible health benefits of saturated fats found in coconut oil.  Most in the health field shunned this oil because of ignorant misconceptions regarding dietary fat.  But this is beginning to change as the therapeutic and nutritional characteristics of tropical oils become wider known.

There are a few types of coconut oil presently on the market.  They all have their good points, but we prefer Luscious Coconut Oil for various reasons.  Here are some of those reasons:

1.  In some areas you may find oil in your health food store which is labeled as "organic." The production method here is pretty much up in the air as long as the source coconut is "organic." Many times we assume that if a product is labeled as organic it is inherently better than one without the "organic" label. Were it not for this assumption, we would not be willing to pay the generally higher "organic" price. In the case of coconut oil, the organic label doesn't appear to mean a whole lot. 

2. Cold Pressed coconut oil. This category can be further subdivided to reflect differences in the starting materials used to produce the oil and the methods of production.

• Direct Expeller. This oil is extracted from freshly dried coconut meat which is ground and then pressed. Since there is still moisture in the coconut meat the liquid produced is about 90% oil and 10% water. This mixture is allowed to stand so that the oil will separate from the water. Some heat is then generally used to remove any water that remains. This oil has a light to medium texture.
• Traditional Hand Pressed/Home Made. In this process, fresh coconut meat is ground and pressed to produce a coconut milk which is a mixture of oil, water, proteins, etc. This mixture is allowed to ferment for approximately 48 hours which causes the solids and water content to separate from the oil. The oil is then normally boiled to remove the remaining moisture. The texture of this oil is medium to thick.
• Premium Virgin Oil. This process produces oil with the least amount of processing so that the natural vitamin E, antioxidants and fresh coconut "essence" are retained. Fresh coconut meat is ground and expeller pressed to produce coconut milk (like the process above). The coconut milk is then centrifuged to separate the mixture into solid components, water and oil. Since each of the components has a different density, they separate into 3 layers. This oil has a very light texture and since no heat at all is applied it retains all the flavor and scent of fresh coconut. This premium oil is available in the U.S.A. under the trade name Luscious Coconut Oil™. This oil has such a light and delicate flavor and aroma that you can literally eat it by the spoonful.

If you are looking to add coconut oil to your diet specifically for all of the benefits which it offers, for skin care or for the delicious flavor which it can add to your food, I don't think you can go wrong by choosing the best oil available. 

In the overall scheme of things, a slight difference in price is insignificant when compared to the pleasure and benefit of using the best product. When I am cooking or baking, whether for family or friends, I like to use the best quality ingredients I can find and I think the difference is apparent in the finished product. I also find myself in agreement with the statement that if you think it is expensive to maintain good health, take a look at the cost of sickness.
 

While you're at it, also grab your copy of Dr. Fife's latest book, Eat Fat Look Thin

Eat Fat Look Thin will help you eat delicious, full-flavored foods and lose weight permanently with a new, all-natural, no hunger weight-loss program.

You can enjoy rich, full-fat foods and lose weight without the hassle of counting calories, weighing portions, or suffering from hunger.

This book exposes many common myths and misconceptions about fats.  It reveals new, cutting-edge research on the world's only natural, low-calorie fat - a fat that not only has fewer calories than any other fat, but one which also stimulates metabolism and burns calories.  yes, you can lose weight by eating fat, if you use the right kind.

Combined with a sensible eating plan, you can shed excess weight, enjoy the foods you love, and gain health as a bonus.

This revolutionary, total-wellness program is designed to keep you both slim and healthy using wholesome, natural foods, and the most health -promoting fats.  It has proven successful in healing those suffering from obesity, diabetes, hypoglycemia, heart and circulatory problems, yeast infections, chronic fatigue, and many other conditions.  There is no other program like it. 

You will learn:

1.  Why low-fat diets don't work
2.  How to make dieting enjoyable
3.  How to use the world's only natural, low-calories fat to lose weight
4.  Which fats promote health and which ones don't (the answers may surprise you)
5.  How to jump-start your metabolism
6.  How to stop food cravings dead cold
7.  How you can use food to overcome common health problems
8.  How to reach your ideal weight and stay there
9.  Why eating rich, delicious foods can help you lose weight and which foods are the   
     troublemakers

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